It is safe to say that 2020 has been a year like no other. While we have adapted to lots of new challenges, the web design world has changed as well by ushering in new trends. These are a few of the new directions we have seen become increasingly popular this year.

Digital Illustrations

Digital illustrations can beautify while they also clarify the site’s messaging. Many users feel that stock images on a website look disingenuous, and they are becoming increasingly adept at spotting them. Instead, digital illustration can create an impact if you do not have real photographs while still giving your site a unique look. 

Video Headers

Video has been proven to increase customer engagement. Including video on your website can help introduce your customers to your product and provide a quick, full understanding of its benefits. 

Dark Mode

Many users prefer a dark mode experience because they feel easy on the eyes, so it is great to have a dark mode of your site as an option to meet that preference. Additionally, a well-designed dark mode site provides opportunities to really make important information pop. 

Bold Colors

Designers have been incorporating bright colors that can help capture users’ attention. The key to following this trend is to ensure that color is used tactfully and strategically to ensure the designs are tasteful with an eye-catching pop. 

Retro Design

These designs have become particularly prevalent recently, especially in terms of typography and color. Designs that use retro influences and modern elements can bring about feelings of nostalgia. 

Personalized Campaigns

Personalization is a powerful marketing tool. If web designers can provide a personalized experience to users, it can help increase the amount of time they spend on the site and lead to higher conversions. Custom landing pages and offers for returning site visitors are ways to implement this trend.

Hand-Drawn Elements

Imperfect and hand-drawn designs give sites a bit of personality that can make them memorable in today’s digital world. Visitors have been increasingly attracted to these types of designs in 2020 because they can provide a bit of heart-warming joy, which is much needed right now. 

Data-Driven Creative

Using data to inform your site designs can lead to higher conversion rates. Designers may use heatmaps and A/B testing to discover what works and what does not for your target audience and make tweaks based on this information to provide the best possible user experience.

If you want to add any of these features to your site or implement any other user experience or user interface updates, book a free consultation today.